Résumé
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The main reason I wrote this book was because I witnessed first hand the power of Product-Led Growth. It all started in a cold, gusty winter in Waterloo, Ontario, when a small team of software developers created a free video hosting product that gained over 100,000 users in less than a year.#2 Product-Led Growth is a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers. It is a completely new way of growing a SaaS business that can lead to shorter sales cycles, lower Customer Acquisition Costs, and a higher Revenue Per Employee.#3 The three tidal waves are: it becoming more expensive to acquire customers, buyers preferring to self-educate, and product experiences becoming an essential part of the buying process. You want to be on high ground when these waves hit.#4 If you rely on your sales team to sell every product, you are adding a lot of friction to the buying process. This keeps your CACs high, but it also prevents you from helping your users self-educate.
Caractéristiques techniques
| NUMERIQUE | |
| Éditeur(s) | Everest Media LLC |
| Auteur(s) | Everest Media |
| Parution | 25/03/2022 |
| Contenu |
ePub |
| EAN13 |
9781669364184 |
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