Summary of luke sullivan's hey whipple, squeeze this
Everest Media
Parution le 30/08/2022
Résumé
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The mystery of Whipple's success is why his commercials sold so much toilet paper. The answer is that they were extremely irritating, and people used the fast-forward button to avoid them. #2 The idea of Mr. Whipple, the advertiser, is not good. It is repetitive, schmaltzy, and cornball. But it is effective advertising, and it sells billions of rolls of toilet paper. #3 The public is cynical about advertising, and we send out every year the Gallup poll of most and least trusted professions. advertising practitioners trade last or second-to-last place with used car salesmen and members of Congress. #4 The 1950s saw the birth of modern advertising, with the concept of the unique selling proposition. This meant that advertisers would claim their products offered a specific benefit that no other product did.
Caractéristiques techniques
| NUMERIQUE | |
| Éditeur(s) | Everest Media LLC |
| Auteur(s) | Everest Media |
| Parution | 30/08/2022 |
| Contenu |
ePub |
| EAN13 |
9798350018080 |
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