Summary of a.g. lafley & roger l. martin's playing to win
Everest Media
Parution le 21/03/2022
Résumé
Please note: This is a companion version & not the original book. Sample Book Insights: #1 By the late 1990s, it was clear that PG needed to win in skin care. Skin care constitutes about a quarter of the total beauty industry and has the potential to be highly profitable. Oil of Olay was struggling. It wasn't PG's only skin-care brand, but it was by far the largest and best known.#2 PG invested in the SK-II brand, Cover Girl, Pantene, Head Shoulders, and Herbal Essences. The company bought Wella and Clairol to create a position in hair styling and color.#3 The company was able to redefine what anti-aging products could do. It began selling higher-end, more prestigious products in a traditionally high-volume environment. It attracted consumers from both the mass and prestige channels.#4 Olay needed to look and feel the part. The packaging had to represent an aspiration, but also effectively deliver the product. Pricing had to be just right - not too high for mass consumers, but not too low for prestige consumers.
Caractéristiques techniques
| NUMERIQUE | |
| Éditeur(s) | Everest Media LLC |
| Auteur(s) | Everest Media |
| Parution | 21/03/2022 |
| Contenu |
ePub |
| EAN13 |
9781669356523 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
