Summary: dealing with darwin - geoffrey moore
Businessnews Publishing
Parution le 14/02/2013
Résumé
This work offers a summary of the book "DEALING WITH DARWIN: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore".
In just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. To survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way:
- In the early stages of a new market, product leadership style innovations are highly valued.
- Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage.
- In a declining market, competitive advantage is achieved using category renewal innovations.
Geoffrey Moore explains how companies should behave to answer these changes.
In just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. To survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way:
- In the early stages of a new market, product leadership style innovations are highly valued.
- Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage.
- In a declining market, competitive advantage is achieved using category renewal innovations.
Geoffrey Moore explains how companies should behave to answer these changes.
Caractéristiques techniques
| NUMERIQUE | |
| Éditeur(s) | Must Read Summaries |
| Auteur(s) | Businessnews Publishing |
| Parution | 15/02/2013 |
| Nb. de pages | 10 |
| Contenu |
ePub |
| EAN13 |
9782806239570 |
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