Successful Affiliate Marketing for Merchants

Frank Fiore, Shawn Collins

344 pages, parution le 01/05/2001

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Résumé

If you're an online business, instead of paying for an ad, like a banner, you pay for the result - the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.

Contents

Introduction 2

I What Affiliate Marketing Can Do for Your Business 7

1 What Is Affiliate Marketing? 8
2 The Benefits of Affiliate Marketing 30
3 Become an Affiliate Yourself and Earn Income 50

II Setting Up Your Affiliate Program 65

4 Step One - Planning Your Affiliate Program 66
5 Step Two - Choosing Your Program Model 88
6 Step Three - Getting the Word Out 116
7 Step Four - Choosing the Right Affiliates 146
8 Step Five - Creating Your Affiliate Agreement 166
9 Step Six - Tracking Your Affiliate Program 186
10 Step Seven - Paying Your Affiliates 210

III Managing Your Affiliate Program 232

11 Managing Your Program 234
12 Communicating with Your Affiliates 254
13 Supporting Your Affiliates 276

A The 10 Deadly Sins of Affiliate Marketing 294
B Affiliate Marketing Master Plan 300
C: Affiliate Directories 312
Glossary 318
Index

L'auteur - Frank Fiore

Frank Fiore is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the online shopping guide for About.com and is a prolific writer of eBusiness features on Informit.com. In addition to his writing endeavors, he has appeared on numerous TV and radio talk shows discussing online shopping and the future of eCommerce, and teaches college level courses on eBusiness at Western International University.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Que
Auteur(s)	Frank Fiore, Shawn Collins
Parution	01/05/2001
Nb. de pages	344
Format	18,5 x 23
Couverture	Broché
Poids	585g
Intérieur	Noir et Blanc
EAN13	9780789725257

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Successful Affiliate Marketing for Merchants

Résumé

L'auteur - Frank Fiore

Caractéristiques techniques

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