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Managing the web-based enterprise
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Managing the web-based enterprise

Managing the web-based enterprise

Jesse Feiler

323 pages, parution le 01/08/2000

Résumé

Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved. Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions. Features: Expert, job-saving advice for managers who are expected to give their companies a practical and economic Web presence. Outlines the key business issues at work in Web site/Web application development and maintenance, helping readers make the right technology decisions, for the right reasons. Teaches readers to approach Web-based enterprise as an integral, even central, part of a cohesive business strategy. The companion to two other important e-commerce books by Jesse Feiler: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise. Guides readers through the design and technology of Web sites from the point of view of the results-oriented manager.
Foreword Preface
Part 1: The Web-Based Enterprise
Chapter 1: Introduction and Overview
Chapter 2: How People Use Computers and the Web
Chapter 3: Web Places, Security, and Privacy
Chapter 4: Using the Web
Part 2: Sites and Pages: Design and Maintenance
Chapter 5: How It Works
Chapter 6: Looking at a Web Page
Chapter 7: Looking at a Web Site
Chapter 8: Informational Sites
Chapter 9: Interactive Sites
Chapter 10: Transactional Sites
Chapter 11: Designing and Implementing the Site
Chapter 12: Maintaining the Site
Part 3: Staffing and Managing the Web-Based Enterprise
Chapter 13: Staffing the Web-Based Enterprise
Chapter 14: Training and Maintenance
Chapter 15: Inventing the Web-Based Enterprise
Appendix A: The Web-Based Enterprise Project Plan
Appendix B: Creating a Web Site Registry
Appendix C: Overall Objective and Plan
Appendix D: Page and Site Information
Appendix E: Change Information
Appendix F: Management Information and Contacts
Appendix G: Step-by-Step Checklist for Managing a Web-Based Enterprise
Glossary
Index

L'auteur - Jesse Feiler

Jesse Feiler is Software Director of Philmont Software Mill. He served in anumber of technical and managerial roles at the Federal Reserve Bank of NewYork and is the author of Real World Apple Guide.

Autres livres de Jesse Feiler

Caractéristiques techniques

  PAPIER
Éditeur(s) Apress
Auteur(s) Jesse Feiler
Parution 01/08/2000
Nb. de pages 323
Couverture Broché
Intérieur Noir et Blanc
EAN13 9780122513398

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