Managing the demand chain

Combining an intensive focus on customer/marketplace demands with innovative technology tools developed to execute demand-supply chain planning, Managing the Demand-Supply Chain sets forth a powerful new model for fulfilling customer demand in the best possible way. Four of the world's leading demand-supply chain researchers and implementers demonstrate how select high-tech companies, such as Nokia and Dell, have used the demand-supply chain approach to differentiate their value offerings and delight their customers.

The authors introduce three exciting new demand-supply chain tools. "Demand breakpoint" identifies the point where value is significantly changed by operations; "value offering point" or VOP is the catalyst to demand-supply chain activity; and "microcosms" executes demand-supply chain strategies. The authors show managers how to use these tools to implement technology solutions that drive top performance.

Special features of Managing the Demand-Supply Chain include:

o The best thinking from acknowledged leaders in the field

o An extended case study of Nokia's successful demand-supply chain management implementation

o Numerous sidebars detailing real-world implementation issues

Managing the Demand-Supply Chain is an indispensable resource for managers who want to optimize operational effectiveness, spur innovation, and achieve and sustain excellence in exceeding customer expectations.

Contents

• Chapter 1 : Introduction
• Chapter 2 : Demand and Supply Chains -The new Supply Chain Management
• Chapter 3 : Value Thresholds and Traps
• Chapter 4 : Reshaping Your Value Offering -How to Do It
• Chapter 5 : Excellence throught Demand-Supply Chain Management
• Chapter 6 : Operational Effectiveness-Know Your Own Demand Chain
• Chapter 7 : Microcosms -Collaborate to Implement Effectively
• Chapter 8 : Managing Information Technology -How to Strech Your Business to Its Full Pontential
• Chapter 9 : Information Technology Value Capture -Linking it Seamlessly to Business Opportunity
• Chapter 10 : Wireless Communication Revolutionizes the Demand-Supply -Chain
• Index