Managing innovation

Integrating technological, market and organizational change

Joe Tidd, John Bessant, Keith Pavitt

390 pages, parution le 15/07/2001 (2^eme édition)

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Résumé

The first edition of Managing Innovation has become established as the leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation The aim is to provide a management text for postgraduate students of MBA and MSc courses which covers the management of technological, market and organisational innovation in a comprehensive but accessible manner. Each of the chapters draws on the latest research to develop frameworks for students to understand and apply the material, and includes brief case studies to illustrate key themes.

Contents

MANAGING FOR INNOVATION
Key issues in innovation management.
Innovation as a management process.
TAKING A STRATEGIC APPROACH.
Developing a framework for innovation strategy.
Positions - the competitive & national environment.
Paths - developing & exploiting technologicaltrajectories.
Processes - integration for strategic planning
ESTABLISHING EFFECTIVE EXTERNAL LINKAGES.
Identifying & developing market innovations.
Learning through alliances.
BUILDING EFFECTIVE IMPLEMENTATION MECHANISMS.
Managing the internal process.
Learning through internal ventures.
CREATING THE INNOVATIVE ORGANISATION.
Building the innovative organisation.
Creating & growing small innovative firms.
EFFECTIVE INNOVATION MANAGEMENT.
An Integrative Approach To Innovation Management.

L'auteur - Joe Tidd

Joe Tidd est directeur des études au SPRU (Science & Technology Policy Research) de l'université du Sussex, Royaume-Uni.

L'auteur - John Bessant

John Bessant est professeur en gestion de l'innovation à l'Institut de Gestion de l'Université de Cranfield, Royaume-Uni.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Joe Tidd, John Bessant, Keith Pavitt
Parution	15/07/2001
Édition	2^eme édition
Nb. de pages	390
Format	17 x 24,5
Couverture	Broché
Poids	695g
Intérieur	Noir et Blanc
EAN13	9780471496151

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Managing innovation

Résumé

L'auteur - Joe Tidd

L'auteur - John Bessant

Caractéristiques techniques

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