Loyalty Rules!
How Today's Leaders Build Lasting Relationships
Résumé
Reichheld's research demonstrates that effective leaders build relationships upon six bedrock principles of loyalty:
- Play to win/win: profiting at the expense of partners is a short cut to a dead end
- Be picky: membership is a privilege
- Keep it simple: complexity is the enemy of speed and flexibility
- Reward the right results: worthy partners deserve worthy goals
- Listen hard and talk straight: long-term relationships require honest, two-way communication and learning
- Preach what you practice: actions often speak louder than words but together, they are unbeatable
Contents
- Preface
- Acknowledgments
- 1: Timeless Principles
- 2: Loyalty Leadership: Putting Principles into Practice
- 3: Play to Win/Win: Profiting at Your Partners' Expense Is a Shortcut to a Dead End
- 4: Be Picky: Membership Is a Privilege
- 5: Keep It Simple: Complexity Is the Enemy of Speed and Flexibility
- 6: Reward the Right Results: Worthy Partners Deserve Worthy Goals
- 7: Listen Hard, Talk Straight: Long-Term Relationships Require Honest, Two-Way Communication and Learning
- 8: Preach What You Practice: Actions Often Speak Louder than Words, but Together They Are Unbeatable
- Appendix
- Notes
- Index
- About the Author
L'auteur - Frederick F. Reichheld
Frederick F. Reichheld est directeur du cabinet conseil en stratégie Bain et Company.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Harvard Business School Press (HBS) |
Auteur(s) | Frederick F. Reichheld |
Parution | 06/11/2001 |
Nb. de pages | 214 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 550g |
Intérieur | Noir et Blanc |
EAN13 | 9781578512058 |
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