Kellogg on Strategy

Concepts, Tools, and Frameworks for Practitioners

David Dranove, Sonia Marciano

234 pages, parution le 15/09/2005

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Résumé

Continuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere.

Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer.

Setting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness-and help you profit from it.

The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you.

Using the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker-whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.

L'auteur - David Dranove

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Sommaire

Getting ready to do strategy
B minus C : positioning your firm against the competition
Affirming your competitive advantage : the resources and capabilities audit
Measuring your competitive advantage : a toolkit
The cancer of competition : how to diagnose it
The cancer of competition : how to cure it
The threat of entry and how to combat it
How to sustain your competitive advantage
Two examples of strategy in action : Southwest Airlines and the Chicago hospital market

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	David Dranove, Sonia Marciano
Parution	15/09/2005
Nb. de pages	234
Format	16 x 23,5
Couverture	Relié
Poids	420g
Intérieur	Noir et Blanc
EAN13	9780471478553
ISBN13	978-0-471-47855-3