International Marketing and Export Management
Gerald Albaum, Jesper Strandskov, Edwin Duerr
562 pages, parution le 01/06/1998
(3eme édition)
Résumé
As international trade barriers continue to disappear, more
small and medium sized companies are gaining access to
international markets. For such companies exporting is a
central part of the international marketing process.The
third edition of this text retains its unique coverage
giving students a realistic picture of marketing strategies
in the international arena. New features of the third
edition include an analysis of the impact of government and
politics and the effects of the latest technologies.
Features
- case studies of companies of varied sizes and operating
in a wide range of markets
- presents a balanced and realistic view of companies'
international marketing strategies
- provides assignments, discussion questions and
references throughout.
- new two colour design
- 13 new cases including IKEA, Adidas, Unilever and
Lego.
- new Further Reading sections and a Glossary of key
terms.
- up-dated with respect to all major new trends in the
field
- instructors Manual available to adopters
Contents
- Preface.
- Acknowledgements.
- 1.International Marketing and Exports.
- 2.Bases of International Marketing.
- 3.The International Environment.
- 4.Export Market Selection: Definition and
Strategies.
- 5.Information for International Market(ing)
Decisions.
- 6.Export Market Entry Strategies.
- 7.Export Entry Modes.
- 8.Non-Export Entry Modes.
- 9.Product Decisions.
- 10.Pricing Decisions.
- 11.Financing and Methods of Payment.
- 12.Promotion and Marketing Communications.
- 13.The Export Order and Physical Distribution.
- 14.Organisation of International Marketing
Activities
L'auteur - Gerald Albaum
University of Oregon, USA.
L'auteur - Jesper Strandskov
Aarhus School of Business, Denmark.
L'auteur - Edwin Duerr
San Fransisco State University, USA.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Pearson |
| Auteur(s) | Gerald Albaum, Jesper Strandskov, Edwin Duerr |
| Parution | 01/06/1998 |
| Édition | 3eme édition |
| Nb. de pages | 562 |
| Format | 19 x 24,7 |
| Couverture | Broché |
| Poids | 957g |
| Intérieur | 2 couleurs |
| EAN13 | 9780201419641 |
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