Exploring Corporate Strategy

Text and Cases

Gerry Johnson, Kevan Scholes, Richard Whittington

1034 pages, parution le 15/12/2004 (7^eme édition)

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Résumé

Over 600,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide.

The text includes access to a companion website, which includes: For lecturers; Instructors Manual with case notes, over 300 PowerPoints, additional classic cases from previous editions and a secure Test bank. For Students; Multiple choice questions, weblinks, case updates, and additional case studies.

Suitable for courses studying Strategic Management at all levels.

Features

Balance of theory and practical issues within the strategic process, with a strong research basis
Mixture of short and long cases, allow for greater flexibility for instructors
Critical commentaries at the end of each chapter through the "3 lenses" of design, experience and ideas
Exemplary teaching and learning package saves lecturers time and helps students learn
Case examples at the end of each chapter encourage reflection on a range of issues within the chapter

L'auteur - Gerry Johnson

Gerry Johnson est professeur de management stratégique à l'University of Strathclyde Graduate School of Business après avoir enseigné à la Cranfield School of Management. Il intervient régulièrement dans des universités en Europe, aux États-Unis et en Australie. Ses travaux concernent principalement les processus stratégiques et le changement dans les organisations. Il est aussi consultant.

L'auteur - Kevan Scholes

Kevan Scholes est consultant en stratégie. Ses interventions l'ont conduit dans le monde entier et l'ont amené à s'intéressera la fois au secteur privé et au secteur public. Il donne également des cours de management stratégique à la Sheffield Hallam University, au Royaume-Uni.

L'auteur - Richard Whittington

Richard Whittington est professeur de management stratégique à la Saïd Business School et à New College, Oxford.

Sommaire

Introduction
- Introducing strategy
- Commentary on Part I: Strategy lenses
The Strategic Position
- The Environment
- Strategic Capability
- Expectations and Purposes
- Commentary on Part II: Coping with complexity: the 'business idea'
Strategic Choices
- Business-Level Strategy
- Corporate-Level and International Strategy
- Directions and Methods of Development
- Commentary on Part III: Strategy selection
Strategy in Action
- Organising for Success
- Enabling Success
- Managing Strategic Change
- Commentary on Part IV: Strategy into Action
How Strategy Develops
- Understanding Strategy Development
- Commentary on Part V Strategy development in organisations

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Gerry Johnson, Kevan Scholes, Richard Whittington
Parution	15/12/2004
Édition	7^eme édition
Nb. de pages	1034
Format	19,5 x 26,5
Couverture	Broché
Poids	1980g
Intérieur	Noir et Blanc
EAN13	9780273687344