Exploring Corporate Strategy

• 1) the tradition design view of strategy,
• 2) the notion that strategy can arise from experience and culture;
• 3) and the notion that strategy can be a product of emergent ideas.

• Combines an analytic, design view with a process view of strategy, ECS covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy. Giving students a thorough grounding in the theory and practice of strategy.
• Written with both the manager and potential manager in mind, the blending of theory, research evidence, and practice in ECS - Allows students both to apply the concepts and theories and, importantly, to learn how to build their own in their own managerial careers.
• Over 80 1-page illustrations, 11 chapter-end case examples and over 30 case studies (text and cases edition only) provide students with the experiential learning at the heart of the study of strategy and key to the success of ECS.
• Wide range of globally known cases and examples from many different sector, including the public/not-for-profit sectors, drawn from a global range including the UK, the US, Scandinavia, Ireland, Australia, New Zealand, and Germany reflecting the global business environment and the national background of the readers.
• Companion Website - FREEText specific internet based resource with both student and lecturer features including, including MCQs, additional case studies, downloadable instructor's manual and PPTs.

Part I INTRODUCTION

• 1 Corporate Strategy: An Introduction
• 2 Understanding Strategy Development

• 3 The Environment
• 4 Strategic Capability
• 5 Expectations and Purposes
• Commentary on Part II Coping with Complexity: the business idea

• 6 Corporate Strategy
• 7 Business-level Strategy
• 8 Directions and Methods of Development
• Commentary on Part III Strategy Selection

• 9 Organising for Success
• 10 Enabling Success
• 11 Managing Strategic Change
• Commentary on Part IV Strategy into Action Case Studies