European Business

Debra Johnson, Colin Turner

460 pages, parution le 26/03/2006 (2^eme édition)

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Résumé

Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence.

New to this edition:

new material on the single European market, the single currency and related policy issues
it also covers issues not dealt with elsewhere such as - the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China
an attractive new design, new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
a companion website to provide extra material for students and lecturers

European Business 2nd edition is an essential read for all students of international business.

L'auteur - Debra Johnson

Debra Johnson is Senior Lecturer at Hull University Business School

L'auteur - Colin Turner

Colin Turner is Principal Lecturer in business strategy at the University of Huddersfield. He has written a number of books on telecommunications and business policy, and has contributed extensively to periodical publications on all aspects of the information society and the informization of business. He also has extensive experience as a consultant to a number of public and private sector organizations that are implementing information society strategies.

Sommaire

Europe: The National, Regional and Global Dimension
- A Portrait of Europe: Challenge and Change
- The Integration Imperative: Theory and Practice
- Europe and Globalization
Market Integration
- The Single European Market: The Bedrock of European Integration
- European Competition Policy: The Guardian of Integrated Markets
- Industrial Policy: Meeting the Challenges of International Competitiveness
- Developing Small Business and Entrepreneurship within Europe
- Economic and Monetary Union: An Unfinished Project
- Trans-European Networks: Building an Infrastructure for Europe
Inputs and Factors of Production
- Transport Policy: Towards Efficient and Effective Mobility
- Energy Policy: Developing Competitive, Clean and Secure Energy Supplies
- Meeting the Challenges of the Information Economy in Europe
- European Labour Markets: The Search for Flexibility
- Environment Policy: A Green Light for Competitiveness?
- Europe and the Consumer: Taking the European Consumer into Account
Europe and the Rest of the World
- Central and Eastern Europe: Response to A New Business Environment
- European Business in a Global Context: The Developed World
- European and Emerging Economies: Opportunity or Threat?

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Routledge
Auteur(s)	Debra Johnson, Colin Turner
Parution	26/03/2006
Édition	2^eme édition
Nb. de pages	460
Format	17,5 x 24,5
Couverture	Broché
Poids	940g
Intérieur	Noir et Blanc
EAN13	9780415351355
ISBN13	978-0-415-35135-5