eMarketing Exellence

The Art of eBusiness

Dave Chaffey, P.R. Smith

380 pages, parution le 28/07/2005

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Résumé

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:

Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.
Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.
Successful- The first ed has sold 3,700 copies

Provides guidance on how to write, edit and publish more effective content for the online readership
Addresses B2B issues as well as B2C
Set out in a clearly structured style to ensure the points being made are easily accessible

Audience
Marketers; Specialist web marketers; Dedicated staff employed to write online copy; PR agencies; eMarketing agencies.

L'auteur - Dave Chaffey

Dave Chaffey, Dave Chaffey( www.davechaffey.com ) is a specialist E-marketing trainer, consultant and author. Recent in-company training and consulting assignments include 3M, BP, EMI (KPM Music), HSBC and Tektronix. He is E-marketing Director at marketing agency Ripe.

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L'auteur - P.R. Smith

P.R. Smith, PR Smith ( http://www.PRSmith.org ) is a best-selling marketing author, international speaker and consultant. Paul is Senior Examiner for eMarketing at the Chartered Institute of Marketing. He is also the creator of SOSTAC ? Planning now used by organisations around the world.

Sommaire

Intro
ReMix
e-Models
e-Customers
e-Tools
Site design
Traffic building
eCRM
e-Business
e-Planning

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Butterworth-Heinemann, Elsevier
Auteur(s)	Dave Chaffey, P.R. Smith
Parution	28/07/2005
Nb. de pages	380
Format	19 x 24,5
Couverture	Broché
Poids	790g
Intérieur	Noir et Blanc
EAN13	9780750663595
ISBN13	978-0-7506-6359-5