e-Strategy, Pure & Simple

Connecting Your Internet Stratrgy to Your Business Strategy

Michel Robert, Bernard Racine

174 pages, parution le 01/01/2001

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Résumé

Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy.

Based on Robert's two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today's most powerful strategic tool, the Internet.

Contents

1. The Ultimate E-Nigma.
2. Strategic Fuzziness.
3. Strategic Fuzziness (2).
4. A CEO's Worst Nightmare: Killer.Com.
5. Back to the Future.
6. The First Imperative: Clarifying the Business Strategy.
7. Demystifying the E-Nigma.
8. The Critical Gap: No E-Strategy Architect.
9. The Second Imperative: constructing the e-Strategy.
10. The Third Imperative: Integrating the Business Strategy and Internet Strategy Processes.
11. The Tangible and Intangible Results.

L'auteur - Michel Robert

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including The Wall Street Journal. Robert is the author of The Power of Strategic Thinking, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II, and is credited with coining the term "strategic thinking."

L'auteur - Bernard Racine

Bernard Racine is director of research and development at Decisions Processes International, Inc.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Michel Robert, Bernard Racine
Parution	01/01/2001
Nb. de pages	174
Format	15,5 x 23,5
Couverture	Relié
Poids	462g
Intérieur	Noir et Blanc
EAN13	9780071371780

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e-Strategy, Pure & Simple

Résumé

L'auteur - Michel Robert

L'auteur - Bernard Racine

Caractéristiques techniques

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