E-Business and E-commerce management

Strategy, Management, and Applications

Dave Chaffey

624 pages, parution le 01/08/2001

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Résumé

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.

Features

Comprehensive treatment of e-business, including tactics and practical implementation issues, providing a support for teachers of e-commerce.
Based on a range of academic courses giving a broad overview of the varied approaches to e-business from academia and industry.
Student orientated learning approach developing student understanding and reducing the need fro lecturers to develop the material.
Lively style of writing it endearing it to students.
Global case studies relating the subject to the student's own experience.

Contents

Part 1 Introduction

Chapter 2 E-commerce fundamentals
Chapter 3 E-business infrastructure
Chapter 4 E-environment

Part 2 Strategy and Applications

Chapter 5 E-business strategy
Chapter 6 Supply chain management
Chapter 7 E-procurement
Chapter 8 E-marketing
Chapter 9 Customer relationship management

Part 3 Implementation

Chapter 10 Change management
Chapter 11 Analysis and design
Chapter 12 Implementation and maintenance

L'auteur - Dave Chaffey

Dave Chaffey, Dave Chaffey( www.davechaffey.com ) is a specialist E-marketing trainer, consultant and author. Recent in-company training and consulting assignments include 3M, BP, EMI (KPM Music), HSBC and Tektronix. He is E-marketing Director at marketing agency Ripe.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Dave Chaffey
Parution	01/08/2001
Nb. de pages	624
Format	18,8 x 24,5
Couverture	Broché
Poids	1050g
Intérieur	2 couleurs
EAN13	9780273651888