Corporate Architecture

Chris van Uffelen

256 pages, parution le 12/06/2014

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Résumé

Olivetti was the pioneer of 'business cards made of stone': The concept of corporate architecture emerged with the many buildings by this manufacturer of business products since the 1930s. It includes individual projects ranging from headquarters to production sites and fair booths, as well as company-wide design schemes like the Apple stores around the world.

The identity conveyed by the expressive power of architecture and design is intended to express the corporate philosophy. Communication strategies and the control of the interior and exterior image can be very public and obvious or more symbolic and subtle. Featuring very different approaches of architecture as a brand message, the examples from around the world gathered in this volume present the whole scope of this extensive topic.

L'auteur - Chris van Uffelen

Historien de l'art, Chris van Uffelen est un auteur indépendant. Il s'intéresse en particulier à l'architecture médiévale, au modernisme classique et à l'art des bâtisseurs de notre époque. Il a rédigé de nombreux articles de revues et plusieurs livres sur ce dernier thème. Par ailleurs, il a contribué à maintes reprises à des encyclopédies d'histoire de l'art et d'architecture.

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Sommaire

The Bow in Calgary, Canada (Foster + Partners)
China Steel Corporation Headquarters in Kaohsiung City, China (Kris Yao | Artech)
SAP Project Inspiration Pavilion in Walldorf, Germany (SCOPE office for architecture)
Nike Football Training Center in Soweto, South Africa (RUFproject)
Vodafone Headquarters in Porto, Portugal (Barbosa & Guimarães)...

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Braun
Auteur(s)	Chris van Uffelen
Parution	12/06/2014
Nb. de pages	256
Format	23 x 30
Couverture	Relié
Poids	1728g
Intérieur	Quadri
EAN13	9783037681688
ISBN13	978-3-03768-168-8