Color Graphics

The Power of Color in Graphic Design

Karen Triedman, Cheryl Dangel Cullen - Collection Graphic Design

174 pages, parution le 14/09/2005

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Résumé

Color is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Color communicates instantly. Even before the viewer has read and understood the text, the color scheme has conveyed something on a subconscious level. Color has become an instant message.

Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of color has made these designs powerful and memorable. Whether its colors are bold, subtle, or missing entirely, each piece is briefly examined and includes comments from the designers about the key role color plays in their work.

Additional insight comes from leading color expert Leatrice Eiseman, who addresses topics such as where color forecasts come from, consumers' reactions to specific colors, and the role color plays in design for children.

L'auteur - Karen Triedman

Karen Triedman teaches color, applied color, and the psychology of color, design, and visual merchandising at Rhode Island School of Design. She consults in visual marketing and color design for clients including Swarovski Silver Crystal, Paramount Cards, Card$mart, and Foxwoods Casino. She lives in Providence, Rhode Island.

L'auteur - Cheryl Dangel Cullen

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. Her books include The Best of Annual Report Design, Large Graphics, Small Graphics, The Best of Brochure Design 6, Then Is Now, and Promotion Design That Works, all from Rockport Publishers. She lives outside Chicago.

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Sommaire

Introduction
Color That Persuades
Color That Change Your Perspective
Color with a Primary Message
Color That Evokes Emotion
Directory
About the Authors

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Karen Triedman, Cheryl Dangel Cullen
Collection	Graphic Design
Parution	14/09/2005
Nb. de pages	174
Format	23 x 28
Couverture	Broché
Poids	768g
Intérieur	Quadri
EAN13	9781592530892
ISBN13	978-1-59253-089-2