L'auteur - Matt Haig
Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions.
More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution.
Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and If You're So Brilliant... How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page).
Matt can be contacted at matt@matthaig.co.uk.
Autres livres de Matt Haig
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Kogan Page |
| Auteur(s) | Matt Haig |
| Parution | 27/04/2011 |
| EAN13 | 9780749462994 |
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