Advertising on the Internet
How to get your message across on the world wide web
Résumé
This new edition of Advertising on the Internet aims to
dispel some of the myths that have sprung up around
Internet advertising, and in doing so shows you how to make
the most of this vital avenue of promotion. It examines and
demystifies the fascinating and potentially lucrative
venture of using the World Wide Web to deliver advertising
messages by explaining:
- how to adapt your advertising message to the Web;
- how to lead customers to your site;
- what banner advertisements are;
- what click-through rates are;
- the different types of advertisements possible.
Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.
Contents
- Introduction
- Foundations and fundamentals
- Web advertising
- Beyond the banner
- Corporate web sites
- The future of online shopping
- Index
L'auteur - Steven Armstrong
Steven Armstrong is a consultant specializing in sales and marketing strategies for international companies that enable them to utilize new technologies to gain competitive advantage.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Kogan Page |
Auteur(s) | Steven Armstrong |
Parution | 01/12/2000 |
Édition | 2eme édition |
Nb. de pages | 114 |
Format | 15,3 x 23,3 |
Couverture | Broché |
Poids | 213g |
Intérieur | Noir et Blanc |
EAN13 | 9780749431235 |
Avantages Eyrolles.com
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