Summary: made in japan

Review and analysis of morita, reingold and shimomura's book

Businessnews Publishing - Collection Business book summaries

40 pages, parution le 09/09/2016

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Résumé

The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: "Made in Japan: Akio Morita and Sony".

This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book "Made in Japan" tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. This summary describes the ups and downs of the journey and the secrets behind Sony's global success.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "Made in Japan" and discover the story behind the technology giant and why so many of its ideas have been implemented by others.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	09/09/2016	29/09/2014
Nb. de pages	40	15
Format	12 x 18	-
Couverture	Broché	-
Poids	51g	-
Contenu	-	ePub
EAN13	9782511046296	9782511016039