Crowdfunding, is money just the tip of the iceberg?

Lucas Zimmer - Collection Omn.univ.europ.

132 pages, parution le 01/10/2018

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Résumé

The need for financing has always been a key issue for entrepreneurs. Hitherto, entrepreneurs mainly used banks and private equity to finance their business, such as Bank loans, Business Angels or Venture Capitals. However, the financial crisis of 2008 has made difficult for entrepreneurs to be competitive and to find financing. As a result, they began to look for alternatives to traditional financing. With the arrival of the internet, crowdfunding is emerging as a credible alternative for entrepreneurs. The process of crowdfunding is fundamentally different from those of the traditional ways of financing, which leads to non-financial added values that could create a sustainable competitive advantage for entrepreneurs. Hence, the aim of this study is to determine if the non-financial added value of crowdfunding create a sustainable competitive advantage for entrepreneurs. In addition to the academic contribution, since this study includes several recommendations, it can be used by entrepreneurs as a guide to take full advantage of crowdfunding and as a tool to use crowdfunding to create a sustainable competitive advantage.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Editions universitaires européennes
Auteur(s)	Lucas Zimmer
Collection	Omn.univ.europ.
Parution	01/10/2018
Nb. de pages	132
Format	15.2 x 22.9
Couverture	Broché
Poids	205g
EAN13	9786138426530