World-Class Telecommunications Service Development

Whether you're at the engineering, executive, marketing, or managerial level in the communications industry, you'll appreciate the book's clear, easy-to-read style as it discusses the unique challenges involved in providing telecom services in today's volatile market -- from the development, implementation, and launch stages, to automating the service delivery process.

Table of contents

The Telecommunications Industry -- What's Ahead
What Makes the Telecommunications Environment Unique
A Framework for Product Development
The Six Phases of Product Development
Setting a Strategic Product Direction and Strategy
Evaluating Opportunities and Grouping Projects (Phase 1)
Defining the Product and Determining Feasibility (Phase 2)
Designing the Product (Phase 3)
The Process and Processes of Service Delivery
Putting it Together -- Identifying the Processes and Laying out the Pieces
Issues and Approaches to Process Design
Automating the Service Delivery Process
Telecommunications Managed Network
Phase 3 Wrap Up
Getting the Service Developed (Phase 4)
Implementation and Trials (Phase 5)
Commercial Launch (Phase 6)
Organizing for Product Development
Project Teams' Roles and Responsibilities Defined Tools for Success
Beyond Product Launch -- In-Life Management & Improving the Process of Product Development Within the Organization.