The Internet Marketing Plan

The Complete Guide to Instant Web Presence

Kim M. Bayne

410 pages, parution le 20/09/1999 (2^eme édition)

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Résumé

Online marketers are not evaluating the Internet with the same strategic thinking they once used for traditional media. Bayne offers marketing solutions that includes help in planning a budget, detailing a tactical success plan and new information on the changing marketplace. CD features all the forms and templates and a password to access a Web site.

Table of contents

Chapter 1: Writing the Internet Marketing Plan: An Introduciton
Chapter 2: Preparing the Business Overview and Executive Summary
Chapter 3: Analyzing INternet Market Statistics
Chapter 4: Formulating Market Communications Strategies
Chapter 5: Forming the INternet Marketing Task Force
Chapter 6: Designing Advertising and Direct-Mail Campains
Chapter 7: Utilizing Collareral Materials/Sales Literature
Chapter 8: Developing a Corporate Idenity
Chapter 9: Conducting Market Research
Chapter 10: Executing Public Relations and Promotional Programs
Chapter 11: Incorporating Sales Support Functions
Chapter 12: Planning Trade Shows
Chapter 13: Measuring Internet Marketing Results
Chapter 14: Launching Your Internet Marketing Program
Chapter 15: Planning Your INternet Marketing Budget
Index

L'auteur - Kim M. Bayne

Kim M. Bayne

is the co-creator, head writer, and host of the syndicated radio talk show "The Cyber Media Show with Kim Bayne," heard weekly on traditional public radio and on the Web. She is a former high tech marketing communications executive, a frequent speaker at industry conferences, and a writer on Internet marketing for a variety of trade publications. As moderator of the first email discussion group for technology marketers and a pioneer in online promotion, she was among Jim Sterne's first expert guests at his groundbreaking Internet marketing seminars in 1994.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Kim M. Bayne
Parution	20/09/1999
Édition	2^eme édition
Nb. de pages	410
Format	18,8 x 23,3
Poids	750g
EAN13	9780471355984

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The Internet Marketing Plan

Résumé

L'auteur - Kim M. Bayne

Caractéristiques techniques

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