The Information E-conomy

Information E-conomy is a fascinating study of how new technology (the Internet, telecommunications and IT) has changed the face of commerce. Colin Turner gives a clear view of this new and ever-changing landscape and gives practical guidance on how to navigate it. Packed with global case studies and examples, this powerful book gives a coherent strategic framework for any business looking to gain competitive advantage in the digital age. It gives detailed analyses of:

• how organizations around the world are aligning their business strategies with
  
• developments in information and communications technologies (ICTs);
  
• the strategic implications of e-commerce for any type of enterprise;
  
• how to understand and recognize the value of information;
  
• how to perceive information resources as a key competitive tool;
  
• the core legal and statutory regulations that are shaping this multimedia arena.
  

For any type of enterprise wanting a deeper understanding of the effect the information economy will have on its future success, Colin Turner's book will provide an intelligent insight. It will also be a valuable resource for students of business strategy.

Contents

• Chapter 1: The evolving information economy
  
• Chapter 2: The information economy and competitive advantage
  
• Chapter 3: The strategic implications of electronic commerce
  
• Chapter 4: The information industry
  
• Chapter 5: Policy and regulation for the information economy
  
• Chapter 6: The information economy - a concluding perspective
  
• Index