Telecom Management Crash Course

The period of effortless, double-digit growth and skyrocketing capitalization for telecom carriers is over! The long-term telecommunications market potential is still enormous but getting there now requires a sharp business and technology savvy. In this resource, P. J. Louis shows telecom service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate.

• Basics of billing: staying alive
• Short, smart biz and tech strategies for tough times in telecom
• Using CRM (Customer Relationship Management) to drive business
• How to manage regulatory uncertainty
• How globalization affects every carrier

The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team—and adherence to sound, hardheaded business management principles. That's what TELECOM MANAGEMENT CRASH COURSE is all about—it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider.

In TELECOM MANAGEMENT CRASH COURSE,P. J. Louis, a top industry advisor and author of the wildly popular M-COMMERCE CRASH COURSE shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive—and prosper—in this challenging economic climate. He covers the business of telecom—everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business—and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your business afloat while others are sinking.

• The best organizational structures
• Sales and marketing fundamentals
• How to evaluate the marketplace and the financial value of products and services
• The most effective management styles
• How to integrate technological and business objectives
• How to develop and implement market-driven strategy
• What you need to know about state and federal regulatory considerations
• How globalization affects every carrier
• Manufacturing and outsourcing techniques

• Ch. 1 What is a Telecommunications Company?
• Ch. 2 Organizational Structures
• Ch. 3 The Telecommunications Service Provider
• Ch. 4 The Telecommunications Vendor - Hardware, Software, and Services
• Ch. 5 Strategy, Tactics, and Shared Values
• Ch. 6 Market Focus - Understanding the Telecommunications Market
• Ch. 7 Developing Market Driven Strategies - How?
• Ch. 8 Building the Management Team and Building a Market-Driven Company
• App. A: Acronyms, Definitions, and Terminology
• App. B: Bibliography