Succeeding at Your Yahoo! Business

How to Manage a Successful YAHOO! Store

Frank Fiore, Linh Tang

362 pages, parution le 31/07/2006

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Résumé

The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.

Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.

L'auteur - Frank Fiore

Frank Fiore is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the online shopping guide for About.com and is a prolific writer of eBusiness features on Informit.com. In addition to his writing endeavors, he has appeared on numerous TV and radio talk shows discussing online shopping and the future of eCommerce, and teaches college level courses on eBusiness at Western International University.

L'auteur - Linh Tang

Linh Tang is an award winning web designer, certified search engine optimizer, and an eMarketing expert. Linh has been designing websites since 1995 and developing Yahoo! Stores since 2000. He is the founder of Beyond Ideas, an Internet development and marketing consulting company, and cofounder of Paper Models Inc., both based in San Diego, California. Some of his clients include Fortune 100 companies and various government organizations. He has a proven track record of increasing companies' web traffic and online sales.

Sommaire

Introduction
Yahoo! Store to the Next Level
Customizing the Yahoo! Store
Deconstructing a Yahoo! Store
Growing Your Online Business
Operating Your Yahoo! Business
Manning Your Yahoo! Business
Appendixes

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Que
Auteur(s)	Frank Fiore, Linh Tang
Parution	31/07/2006
Nb. de pages	362
Format	18 x 23
Couverture	Broché
Poids	561g
Intérieur	Noir et Blanc
EAN13	9780789735348
ISBN13	978-0-7897-3534-8