Starting an Online Business All-in-One Desk Reference for Dummies

Shannon Belew, Joel Elad - Collection For Dummies

814 pages, parution le 13/10/2006

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Résumé

11 books in 1 - your key to a booming online business

Your one-stop guide to marketing, accounting, security, and more

An online business has specific needs and this handy guide covers every one. Find out how to design a buyer-friendly Web site, make sure your business is legal, protect it from cyber-thugs, boost sales with search engine optimization, and more.

Discover how to:

Identify your market and create a business plan

Keep necessary records

Build a Web site that grabs customers

Choose the right payment options

Understand the competition

Market effectively

The Dummies Way

Coverage of the essentials and beyond

Explanations in plain English

"Get in, get out" information

Thumbtabs and other navigation aids

Tear-out cheat sheet

A dash of humor and fun

Get smart!
@www.dummies.com

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L'auteur - Shannon Belew

Shannon Belew is co-owner of bizoffice.com, an award-winning resource provider for small and home-based businesses.

L'auteur - Joel Elad

Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.

Sommaire

Introduction
Book I: Online Business Basics
Book II: Legal and Accounting
Book III: Web Site Design
Book IV: Online and Operating
Book V: Internet Security
Book VI: Boosting Sales
Book VII: Retail to E-Tail
Book VIII: Storefront Selling
Book IX: Fundraising Sites
Book X: Niche E-Commerce
Book XI: E-Commerce Advanced
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Shannon Belew, Joel Elad
Collection	For Dummies
Parution	13/10/2006
Nb. de pages	814
Format	19 x 23
Couverture	Broché
Poids	1207g
Intérieur	Noir et Blanc
EAN13	9780764599293
ISBN13	978-0-7645-9929-3