Search Engine Optimization for Dummies
Peter Kent - Collection For Dummies
Résumé
Plan your strategy and use the right keywords
Find out what search engines like and how to boost your ranking
How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you which search engines you need to impress, as well as how to register your site with directories, use links profitably, and rise to the top.
Discover how to
- Create search engine- friendly pages
- Choose powerful keywords
- Increase visibility
- Encourage other sites to link to yours
- Avoid penalties
- Use pay-per-click advertising productively
L'auteur - Peter Kent
Peter Kent has used Microsoft Word for 14 years to write
50 books, scores of technical manuals, and literally
thousands of magazine articles and corporate documents. He
has worked in the software development business for nearly
22 years, designing and testing software, writing
documentation, and training users. He is the author of the
widely reviewed and praised Poor Richard's Web Site. Today,
he is vice president of marketing for Indigio, an
e-services firm.
Autres livres de Peter Kent
Sommaire
- Part I: Search Engine Basics
- Chapter 1: Surveying the Search Engine Landscape
- Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover
- Chapter 3: Planning Your Search-Engine Strategy
- Chapter 4: Making Your Site Useful and Visible
- Part II: Building Search-Engine-Friendly Sites
- Chapter 5: Picking Powerful Keywords
- Chapter 6: Creating Pages That Search Engines Love
- Chapter 7: Avoiding Things That Search Engines Hate
- Chapter 8: Dirty Deeds, Done Dirt Cheap
- Chapter 9: Bulking Up Your Site - Competing with Content
- Part III: Adding Your Site to the Indexes and Directories
- Chapter 10: Finding Traffic via Geo-Targeting
- Chapter 11: Getting Your Pages into the Search Engines
- Chapter 12: Submitting to the Directories
- Chapter 13: Buried Treasure - More Great Places to Submit Your Site
- Part IV: After You've Submitted Your Site
- Chapter 14: Using Link Popularity to Boost Your Position
- Chapter 15: Finding Sites to Link to Yours
- Chapter 16: Using Shopping Directories and Retailers
- Chapter 17: Paying Per Click
- Part V: The Part of Tens
- Chapter 18: Ten-Plus Ways to Stay Updated
- Chapter 19: Ten Myths and Mistakes
- Chapter 20: Ten-Plus Useful Tools
- Appendix: Staying out of Copyright Jail
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Peter Kent |
| Collection | For Dummies |
| Parution | 12/06/2006 |
| Édition | 2eme édition |
| Nb. de pages | 408 |
| Format | 19 x 23 |
| Couverture | Broché |
| Poids | 600g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780471979982 |
| ISBN13 | 978-0-471-97998-2 |
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