Search engine optimization

Peter Kent - Collection For Dummies

360 pages, parution le 10/05/2004

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Résumé

A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages
Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks
Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important
Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking
Companion Web site includes articles and links to important news and registration sites

L'auteur - Peter Kent

Peter Kent has used Microsoft Word for 14 years to write 50 books, scores of technical manuals, and literally thousands of magazine articles and corporate documents. He has worked in the software development business for nearly 22 years, designing and testing software, writing documentation, and training users. He is the author of the widely reviewed and praised Poor Richard's Web Site. Today, he is vice president of marketing for Indigio, an e-services firm.

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Sommaire

Search Engine Basics.
Building Search-Engine-Friendly Sites.
Adding Your Site to the Indexes and Directories.
After You've Submitted.
The Part of Tens.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Peter Kent
Collection	For Dummies
Parution	10/05/2004
Nb. de pages	360
Format	18,5 x 23,5
Couverture	Broché
Poids	555g
Intérieur	Noir et Blanc
EAN13	9780764567582