Putting Your Small Business on the Web

Maria Langer

220 pages, parution le 01/08/2000

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Résumé

You’re a small-business owner who’s interested in how the Web can
expand your customer base and profitability, but you have no idea where to
start. Before you hire a costly consultant, pick up Putting Your Small
Business on the Web, the book that explains everything you need to know
to extend your business reach on the Web.

The main downfall of aspiring Web marketeers is their unrealistic
expectations that a Web site will instantly perform miracles for their
company. Author Maria Langer helps you avoid that pitfall by giving
you real-life examples of small-business Web sites that do--and
don’t--work. Through these case studies and other expert tips,
you’ll learn how to design and build your site, reduce marketing
costs, create compelling content, and work with search engines to maximize
your site’s visibility.

L'auteur - Maria Langer

Maria Langer a écrit plus de 70 ouvrages informatiques sur Mac OS X, Microsoft Word, et Microsoft Excel, ainsi que des centaines d'articles pour des journaux et sites web. Elle travaille sur Macintosh depuis 1989 et aime particulièrement transmettre ses astuces d'utilisation.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Peachpit Press
Auteur(s)	Maria Langer
Parution	01/08/2000
Nb. de pages	220
Format	17,7 x 22,8
Couverture	Broché
Poids	386g
Intérieur	Noir et Blanc
EAN13	9780201717136