MTIV Making The Invisible Visible

Process, Inspiration and Practice for the New Media Designer

Hillman Curtis

240 pages, parution le 19/06/2002

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Résumé

MTIV (Making the Invisible Visible) is an indispensable guide for the new age of media design. This book is about HOW to achieve the results that bring in profits and make you a better designer. This beautifully written and designed book unveils the methods behind Hillman Curtis' phenomenal success as a New Media designer. In well-crafted narrative and instructional form, Hillman outlines his systematic approach for working with clients to develop clear, cogent, and creative communication - three "musts" for successful design. Through trial and error, Hillman and his company honed a seven-step process for creating concepts, developing and designing New Media. Often overlooked or unknown by designers, the methods in this book are distilled from years of experience, and enhanced by years as a leader in the design field. Divided into three parts-Process, Inspiration and Practice-the book offers a practical methodology for successful artistic and professional work and also offers technical advice in translating this for the web (color, XML, streaming media, and other topics are discussed). Lined with a subtle sense of humor and narration that really flows, this book is a joy to read, with great advice that helps designers with their own design work.

TABLE OF CONTENTS

INTRODUCTION
PROCESS
Listen
Unite
Theme
Concept
Eat the Audience
Filter
Justify
INSPIRATION
PRACTICE
Grids
Color
Type
Web Layout
Web Languages
XML
Usability
Broadcast
Print
CREDITS
INDEX

L'auteur - Hillman Curtis

Hillman Curtis is the founder of hillmancurtis.com, a design studio specializing in Web site design, motion graphics, and digital video. Hillman's clients include Yahoo!, Adobe, RollingStone.com, British Airways, MTV, and Intel. His expert and innovative design solutions have garnered him and his company numerous awards, including the Communication Arts Award of Excellence and the South by Southwest Conference "Best Use of Design" and "Best of Show." Author of the bestselling Flash Web Design: The Art of Motion Graphics and MTIV: Process, Inspiration and Practice for the New Media Designer, Hillman lives in New York City with his family.

Caractéristiques techniques

	PAPIER
Éditeur(s)	New Riders
Auteur(s)	Hillman Curtis
Parution	19/06/2002
Nb. de pages	240
Format	20,4 x 25,5
Couverture	Broché
Poids	984g
Intérieur	Noir et Blanc
EAN13	9780735711655
ISBN13	978-0-7357-1165-5