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Making The Cisco Connection
The Story Behind The Real Internet Superpower
Résumé
companies to emerge from the Valley in many years. It has been dubbed computing's next
Superpower.
Just as Intel and Microsoft soared to lofty heights with
the rise of the personal computer, Cisco
Systems is flying on the spectacular updraft of the
Internet. The company, which makes specialized
computers that route information through a network --
acting as a sort of data traffic cop -- has
captured 85 percent of the market for routers used as the
backbone of the biggest network of them
all, the Internet. As a result, over the last 5 years, the
value of Cisco's total outstanding stock has
risen over 2,000 percent -- twice the increase of
Microsoft Corp. stock in the same period.
Beginning as a tale of two college sweethearts at Stanford
University who cofounded the company
15 years ago, the oft-told Cisco legend has all the
makings of a great novel -- love, money, a
villain or two, corporate coups, and the sweet taste of
victory. But mostly, the Cisco story is a very
unusual tale of corporate success. Despite the struggle of
passing through several regimes, Cisco
managed to hit all the crucial spots of its business.
Cisco consistently bested competitors like 3Com
and IBM with insight, innovation, customer focus, and one
of the biggest corporate buying sprees in
history.
Making the Cisco Connection deftly traces the
networking giant's path to success, from its founding
couple, Sandra Lerner and Leonard Bosack, to current CEO
John Chambers. It highlights the
company's astounding knack for buying other businesses and
making them part of a huge
conglomerate; its own highly developed use of technology;
and its unusually tight-knit culture.
Featuring the perspective of top Cisco executives and
competitors, this book reveals how Cisco's
technology, employees, and even its competition have
blended to make Cisco possibly the most
important company shaping the future of
communications
Next to ruthless competitors Microsoft and Intel, Cisco
shines with a kinder, gentler image,
emphasizing happy customers and employees. You'll see how
Cisco built its impressive culture by
cultivating community, boosting morale, whittling down
bureaucracy, and saving money to boot.
This book also explains how Cisco is positioning itself to
enter a new competitive playing field,
moving beyond Internet routers in an attempt to build a
single, giant, global communications
system -- based on the Internet -- that would make the
current telephone system obsolete.
Cisco wants to be the company that delivers the
infrastructure of this new network, which will
combine computer networks with telephones, television,
radio, and satellite communications. To do
that, it is now challenging global giants such as Lucent
Technologies and Fujitsu. Cisco plans to
become the backbone of the entire communications industry,
making it a corporation of incredible
power as the Internet Age blossoms in the new
millennium.
Provocative and instructive, Making the Cisco
Connection traces the unique history of one of
the
most profitable and enduring technology companies in
business today.
Table of contents
- Foreword
- Preface
- Acknowledgments
- Introduction
- Chapter l: The Truth behind the Cisco Legend
- Chapter 2: The Morgridge Years
- Chapter 3: The Inner Chambers
- Chapter 4: The Benevolent Predator
- Chapter 5: A Day in the Life
- Chapter 6: Routing the Industry
- Chapter 7: The Virtual Corporation
- Chapter 8: The New Battle
- Chapter 9: Giving Cisco a Voice
- Notes
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Wiley |
Auteur(s) | David Bunnell |
Parution | 15/02/2000 |
Nb. de pages | 218 |
Format | 16 x 23,6 |
Couverture | Relié |
Poids | 506g |
EAN13 | 9780471357117 |
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