Looking Good in Print

Roger C. Parker

350 pages, parution le 21/02/2006 (6^eme édition)

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Résumé

Looking Good in Print, Sixth Edition, is the bestselling designer's guide for creating print documents using the newest desktop publishing technologies. It provides expert advice and invaluable techniques for the desktop publisher. This updated edition features special sections on working with large documents, distribution documents, and developing documents that can easily be updated and modified as well as techniques for using fonts and a variety of type styles, placement of photos and illustrations to maximize impact, organization and working with large files, how to avoid design pitfalls, and creating printable documents and forms for use on the Web. The new edition features step by step instructions and examples for creating everything from newsletters, product sheets, catalogs, advertisements and forms to newspapers, tabloids and documents used on the Web.

L'auteur - Roger C. Parker

Roger C. Parker

est l'auteur de plusieurs ouvrages sur le design, dont Newsletters from the desktop publishing with WordPerfect. Il a animé de nombreux séminaires et ateliers sur le design de la PAO. Il est le président de The Write World, INC., une entreprise de publicité et de marketing basée a Dover, dans le New Hampshire.

Sommaire

Elements of design
- Getting started
- Tools of organization
- The architecture of type
- Building blocks of graphic design
- The art of illustrration
- Working with photographs
Putting your knowledge to work
- Publications
- Advertisements
- Sales materials
- Business communication
- Response devices: forms, surveys, and coupons
- Designing large documents and publications
- Common pitfalls
- Redesign
- Designing documents for web distributions
- Appendix: Prepress tips and techniques

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Paraglyph Press
Auteur(s)	Roger C. Parker
Parution	21/02/2006
Édition	6^eme édition
Nb. de pages	350
Format	20,5 x 25,5
Couverture	Broché
Poids	825g
Intérieur	Noir et Blanc
EAN13	9781933097060
ISBN13	978-1-933097-06-0