Looking good in print

Roger C. Parker

332 pages, parution le 07/08/2003 (5^eme édition)

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Résumé

With over 300,000 copies sold, Looking Good in Print is the definitive book on desktop publishing and design, written by the master design expert, Roger C. Parker. For over fourteen years it has been transforming design novices into professionals around the world with its classic and highly insightful approach.

This new edition of the most widely used design companion for desktop publishers has been fully updated to reflect the now-mature electronic desktop publishing world, covering all of the commonly used print publishing formats and design techniques. You'll learn how to use the basic elements of design-typography, basic accents, white space, illustrations, clip art, photographs, and more-to achieve the effects you want and create the best looking documents possible.

The second part of the book shows you how to take the skills you have learned and create documents such as newsletters, advertisements, brochures, menus, letterheads, business cards, resumes, catalogs, forms-whatever your heart desires! With this expanded new edition you'll also learn the ins and outs for designing documents for web and electronic distribution. Numerous design techniques are provided to help you create documents that can be read as easily onscreen as they can be offscreen. Whether you use a PC or a Mac, and regardless of which design and layout software you prefer, the techniques and tips presented will be indespensable.

This book will teach you how to:

Create impressive business cards, newsletters, ads, brochures, letterhead, flyers, catalogs, forms, and more!
Learn how to select the best typefaces that fit your document.
Create dynamic designs that look great on the Web and in print.

Introduction

Elements of design
- Getting started
- Tools of organization
- The architecture of type
- Building blocks of graphic design
- The art of illustration
- Working with photographs

Putting your knowledge to work
- Distribution media
- Advertisements
- Sales materials
- Business communication
- Response devices : Forms, surveys, and coupons
- Common design pitfalls
- Redesign
- Designing documents for Web distribution

Appendix
Index

L'auteur - Roger C. Parker

Roger C. Parker

est l'auteur de plusieurs ouvrages sur le design, dont Newsletters from the desktop publishing with WordPerfect. Il a animé de nombreux séminaires et ateliers sur le design de la PAO. Il est le président de The Write World, INC., une entreprise de publicité et de marketing basée a Dover, dans le New Hampshire.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Paraglyph Press
Auteur(s)	Roger C. Parker
Parution	07/08/2003
Édition	5^eme édition
Nb. de pages	332
Format	20,5 x 25,5
Couverture	Broché
Poids	805g
Intérieur	Noir et Blanc
EAN13	9781932111828
ISBN13	978-1-932111-82-8