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ISP Marketing Survival Guide
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ISP Marketing Survival Guide

ISP Marketing Survival Guide

Proven Strategies and Secrets for Outmaneuvering The Competition

Christopher Knight

290 pages, parution le 10/02/2000

Résumé

The key marketing strategies everyone must know to compete in the worldwide ISP
business

With more than 6,700 ISPs worldwide and a predicted growth rate of 20% for the next
five years, the competition among ISPs for market share is fierce. Despite this rapid
growth, ISP professionals suffer from a significant lack of understanding and guidance on
how to develop a winning marketing strategy. Written by a preeminent ISP marketing
expert, this book focuses on the specific issues unique to the ISP business. Knight
provides coverage on branding, pricing, advertising, service strategies, subscriber growth
techniques, acquisition, selling and pricing, and many other issues. Readers will find a
comprehensive, customizable marketing plan ready to be implemented. And, with the help
of detailed information, real-world examples, and turnkey models, readers will be
prepared to successfully apply the material to developing their ISP business.

Table of contents



Why Be an ISP and Benefits of Being an ISP.
Planning Your ISP Exit Strategy as Part of Your ISP Startup.
Identifying Your ISPs Unique Selling Proposition.
The Only Three Ways to Grow Your ISP.
Your ISP Marketing Arsenal.
What to Include in Your ISP Marketing Business Plan.
Strategies to Reduce Your Churn.
The Customer Service Role in Your ISP Marketing Strategy.
How to Acquire New Subscribers Via Strategic Acquisition of Other ISPs.
ISP Case Studies.
Appendices.
ISP Glossary.
Bibliography.
Index.


L'auteur - Christopher Knight

Christopher M. Knight

is Founder and Managing Editor of internet.com's ISP-Lists.com, the world's largest consortia of ISP Email Discussion List communities with over 60,000 members worldwide. He is also CEO of SparkLIST.com LLC and President of the Email List-Universe.com Network, which deliver services for e-mail list owners and e-mail newsletter publishers. A frequent speaker at major ISP-related conferences, Knight has also written for the ISP magazines Boardwatch and ISP Today on marketing strategies, along with a weekly ISP business column for ISP-Planet.com.

Autres livres de Christopher Knight

Caractéristiques techniques

  PAPIER
Éditeur(s) Wiley
Auteur(s) Christopher Knight
Parution 10/02/2000
Nb. de pages 290
Format 19 x 23,5
Poids 553g
EAN13 9780471376798

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