InstantAdvantage.com

Start
with a complete briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks
and opportunities. Discover five key strategies for instant advantage in the online economy -- and learn how to reinvent
your enterprise instead of simply refining it. Identify key tactics you can use right away -- and the key steps for
implementing eCommerce now while you transform your organization for the long-term. Finally, review real-world case
studies, including both new players and long-time "brick and mortar" players who have each discovered how to leverage
their strengths on the Internet.

For anyone involved in defining or planning eCommerce solutions, including executives,
managers, site architects, application and network professionals, and consultants.

Table of contents

Introduction

Acknowledgements

Part 1: Turning Business Inside Out: Disruptions and Opportunities

1 The Internet, Convergence and a New Inflection Point

2 Disruptive Changes and New Opportunities

3 The Online Economy: New Rules, Players and Growth Areas

Part 2: Strategies for Instant Advantage in the Online Economy

4 The Agile Enterprise

5 The Importance of Customer Management

6 Reinvent Your Enterprise

7 Setting the Stage for Action

Part 3: Best Practices in the Digital Economy

8 Transition to an E-Business

9 Building Your E-Company

Part 4: Internet Pioneers

10 Online Stories of New and Established Enterprise Players

11 New Players lead the Online Revolution

12 Established players Concede Nothing to Dot.com Companies

Epilogue

Glossary

Bibliography

Index