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Inside the publishing Revolution
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Inside the publishing Revolution

Inside the publishing Revolution

The Adobe Story

Pamela Pfiffner

256 pages, parution le 09/10/2002

Résumé

Tech journalist Pamela Pfiffner explores the rich history behind the modernpublishing revolution, as seen through the lens of one of its most importantplayers. In the past 20 years, Adobe Systems has become synonymous withgreat design tools, and the company's impact on how we work in publishing,graphic arts, and on the Web is unmatched. Join Pfiffner on a colorfuljourney from the roots of the desktop publishing revolution through the riseof the Web and interactive design. Along the way, you'll witness the birthand evolution of PostScript, the explosion of the Photoshop market, therealization of the paperless office, and other events that have shaped theway we communicate.
Inside the Publishing Revolution is not one of those dull historicaltomes you know and loathe from high school. Pfiffner packs its pages withlively, insightful interviews with world-class designers and illustrators,as well as personal insights and recollections from John Warnock, ChuckGeschke, Jonathan Seybold, and other publishing luminaries. Richlyillustrated and beautifully designed, the book features galleries ofhistorically significant work by leading artists and rare photographs fromthe Adobe archives. For added perspective, Pfiffner walks you through anillustrated timeline of the publishing revolution. As with history, thefinal chapter of the Adobe story remains to be written, so the book endswith an eye toward the future: an exclusive overview of the company'svision of publishing in the next decade.

Contents
  • 1982-1984: Laying the Foundation
  • The Early Years
  • Creating Adobe Systems
  • Steve Jobs and the LaserWriter

    1985-1989: Sparking the Revolution

  • The Desktop Publishing Revolution Begins
  • Bringing Type to Market
  • Forging Alliances
  • Becoming a Public Company
  • Introducing Illustrator
  • The Industry Backlash

    1990-1993: Charting New Directions

  • Building a Business
  • Unleashing Photoshop
  • Images in Motion
  • Acrobat: The Early Days

    1994-1998: Expanding the empire

  • The Era of Acquisitions
  • Finding the Consumer Market
  • Working the Web
  • Regrouping

    1999-2001: Planning the next Wave

  • Acrobat Takes Hold
  • The Return to Page Layout
  • Building a New Infrastructure
  • The Changing of the Guard

    2002 and Beyond: Into the Third Decade

  • Everywhere You Look

Caractéristiques techniques

  PAPIER
Éditeur(s) Adobe Press
Auteur(s) Pamela Pfiffner
Parution 09/10/2002
Nb. de pages 256
Format 23 x 25,5
Couverture Relié
Poids 1150g
Intérieur Quadri
EAN13 9780321115645
ISBN13 978-0-321-11564-5

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