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Homepage Usability
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Homepage Usability

Homepage Usability

50 Websites Deconstructed

Jakob Nielsen, Marie Tahir

316 pages, parution le 26/11/2001

Résumé


Découvrez la version française de cet ouvrage paru aux Editions Eyrolles.
The premise of this book is simple: examining the effectiveness of 50 top homepages, chosen for the popularity or prominence of the company, government agency, or non-profit institution they represent. Each site is a separate chapter that includes an image of the homepage, an overview of its strengths and weaknesses, and an analysis map that gives the authors' detailed critique and strategies for improvement. Prior to coverage of the individual sites, however, are the authors' 113 guidelines for ensuring homepage usability and the conclusions they've drawn from comparing the 50 sites studied. This is the only book you need for measuring the success of your own homepage and those of your competitors.

In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content? By putting 50 of today's top sites to the test, web usability experts Jakob Nielsen and Marie Tahir show you what makes for good and not so good first impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.

Contents

Preface
The Role of the Homepage
The Organization of This Book
Your Action Items
The Companion Web Pages
Homepage Guidelines
What's Not in These Guidelines
The Guidelines
Communicating the Site's Purpose
Communicating Information About Your Company
Content Writing
Revealing Content Through Examples
Archives and Accessing Past Content
Links
Navigation
Search
Tools and Task Shortcuts
Graphics and Animation
Graphic Design
UI Widgets
Window Titles
URLs
News and Press Releases
Popup Windows and Staging Pages
Advertising
Welcomes
Communicating Technical Problems and Handling Emergencies
Credits
Page Reload and Refresh
Customization
Gathering Customer Data
Fostering Community
Dates and Times
Stock Quotes and Displaying Numbers
Homepage Design Conventions
Homepage Design Statistics
Download Time
Basic Page Layout
Fundamental Page Design Elements
Navigation. Frequent Features
Graphics and Multimedia
Advertising
Typography
Recommended Homepage Design
Sites
About www.about.com
Accenture www.accenture.com
Amazon www.amazon.com
The Art Institute of Chicago www.artic.edu
Asia Cuisine www.asiacuisine.com.sg
Barnes &Noble www.bn.com
BBC Online www.bbc.co.uk
Boeing www.boeing.com
CDNOW www.cdnow.com
Citigroup www.citigroup.com
CNET www.cnet.com
CNNfn cnnfn.cnn.com
Coles www.coles.com.au
DIRECTV www.directv.com
Disney www.disney.com
Drugstore www.drugstore.com
eBay www.ebay.com
eMagazineshop ----emagazineshop.com
ESPN www.espn.com
ExxonMobil www.exxon.mobil.com
FedEx www.fedex.com/us
Federal Highway Administration www.fhwa.dot.gov
Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor
Ford Motor Company www.ford.com
Gateway www.gateway.com
General Electric www.ge.com
General Motors www.gm.com
Global Sources www.globalsources.com
IBM www.ibm.com
James Devaney Fuel Company www.jamesdevaneyfuel.com
JobMagic www.jobmagic.net
Learn2 www.learn2.com
Microsoft www.microsoft.com
MotherNature www.mothernature.com
MTV www.mtv.com
NewScientist www.newscientist.com
NewsNow www.newsnow.co.uk
PBS www.pbs.org
Petsmart www.petsmart.com
Philip Morris www.philipmorris.com
PlanetRx www.planetrx.com
Red Herring www.redherring.com
Slusser's Green Thumb www.slussers.com
Southwest www.southwest.com
Ticketmaster www.ticketmaster.com
Travelocity www.travelocity.com
USA Today www.usatoday.com
Victoria's Secret www.victoriassecret.com
Wal-Mart www.walmart.com
Yahoo! www.yahoo.com
Appendix
Index

L'auteur - Jakob Nielsen

Jakob Nielsen is a principal of the Nielsen Norman Group and has been called "the world's leading expert on Web usability" by U.S. News and World Report. His Alertbox column has been published on the Internet since 1995 (www.useit.com). A previous Sun Microsystems Distinguished Engineer, Nielsen is the author of numerous books, including the worldwide best-seller Designing Web Usability (New Riders, 2000).

L'auteur - Marie Tahir

MARIE TAHIR est directrice de stratégie au Nielsen Norman Group. Spécialiste de la refonte de sites B2B et B2C,elle a développé une méthode originale d 'enquête
sur le terrain et de définition de profils utilisateur.

Caractéristiques techniques

  PAPIER
Éditeur(s) New Riders
Auteur(s) Jakob Nielsen, Marie Tahir
Parution 26/11/2001
Nb. de pages 316
Format 25 x 25,5
Couverture Broché
Poids 1100g
Intérieur Quadri
EAN13 9780735711020
ISBN13 978-0-7357-1102-0

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