Google Advertising Tools

Cashing in with AdSense, AdWords, and the Google APIs

Harold Davis - Collection Business/Internet/Web Programming

354 pages, parution le 31/01/2006

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Résumé

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense
Making sense of AdSense metrics
Driving traffic to your site
Optimizing sites for search engine placement
Working with AdWords campaigns, auctions, and reports
Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

L'auteur - Harold Davis

Harold Davis est un photographe professionnel américain, primé à de nombreuses reprises. Il est formateur et auteur de plusieurs livres en photographie numérique et informatique. Harold Davis est notamment connu (et reconnu) pour ses photos de nuit, ses techniques d'exposition longue, l'utilisation des dynamiques, des couleurs saturées dans les compositions d'un paysage...

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Sommaire

Preface
Making Money with Your Web Site
Getting the Most from AdSense
Working with AdWords
Using the AdWords APIs
Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	O'Reilly
Auteur(s)	Harold Davis
Collection	Business/Internet/Web Programming
Parution	31/01/2006
Nb. de pages	354
Format	17,5 x 23,5
Couverture	Broché
Poids	588g
Intérieur	Noir et Blanc
EAN13	9780596101084
ISBN13	978-0-596-10108-4