Email marketing
Using Email to Reach Your Target Audience and Build Customer Relationships
Résumé
customer relationships is email. It?s cheap, easy-to-use, and almost everybody on the Internet has an
email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad
email not only discourages potential customers, but it can also damage your brand and your reputation.
Written by the leading experts on Internet direct marketing and permission email marketing, this book
arms you with the latest email strategies and techniques to help you dramatically improve response rates
and forge lasting customer relationships. The authors provide a comprehensive introduction to what email
marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins
and outs of creating an effective email marketing strategy and how it can play a significant role with your
customers. And you'll find a collection of valuable templates that will help you get started immediately!
This book takes you step-by-step through the process of
creating a successful permission email marketing
campaign.
Inside, you'll learn how to:
- Develop a campaign strategy
- Write an email masterpiece
- Reach your target audience
- Enhance a campaign for a better response rate
- Measure the success of email marketing strategies
- Advertise on other people's electronic
newsletters
- Host your own discussion group
Table of contents
- Chapter 1: Spam: The Email We Love to Hate.
- Chapter 2: Defining Opt-In.
- Chapter 3: Crafting an Email Campaign.
- Chapter 4: Setting Your Sights: Targeting Your
Message.
- Chapter 5: Writing an Email Masterpiece.
- Chapter 6: E-Newsletters, E-Promotions, and
OPEmail.
- Chapter 7: Testing Your Talent, Reckoning Your
Response, and Managing Your Email.
- Chapter 8: Stories From the Front Line.
- Chapter 9: A Look Toward the Future.
- Web Site Appendix
L'auteur - Jim Sterne
is a leading world expert on Internet marketing. He specializes in creating Internet marketing strategies for business. Sterne produced the worlds first seminar on Internet marketing in 1994 and is an internationally recognized speaker at industry conferences. Information about his company, Target Marketing of Santa Barbara, can be found at www.targeting.com.
L'auteur - Anthony Priore
is Vice President of Marketing for yesmail.com, the premier outsourcer of permission email marketing technologies and services (www.yesmail.com). Priore is a recognized leader in the direct marketing and e-commerce marketing fields. His career in marketing spans nearly 20 years and includes executive positions with Peapod, The Leo Burnett Company, Citicorp Diners Club, and DDB Needham Worldwide.
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Jim Sterne, Anthony Priore |
| Parution | 15/02/2000 |
| Nb. de pages | 302 |
| Format | 19 x 23,3 |
| Poids | 551g |
| EAN13 | 9780471383093 |
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