eBay your business

Maximize profits and get results

Janelle Elms, Michael Bellomo, Joel Elad

314 pages, parution le 21/02/2005

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Résumé

Is your company doing business on eBay? If not, you're missing out on a goldmine- eBay's125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company's products in this hot new marketplace and increase profits. You'll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You'll also learn how to integrate eBay into your corporate infrastructure-sales, marketing, accounting, inventory, and order fulfillment-and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar!

Determine which of your products will sell well on eBay
Establish your corporate eBay identity
Integrate eBay seamlessly with your infrastructure
Easily implement marketing strategies to boost your existing profits
Track and evaluate sales and create new markets
Launch, test, and refine your online presence-even open an eBay store
Identify other sellers in your field and analyze their listing and pricing strategies
Determine auction, payment, shipping, and return policies
Take advantage of listing-management tools: My eBay, Turbo Lister, PayPal, and more
Lower your supply and equipment costs using eBay's B2B channels

L'auteur - Janelle Elms

Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies on how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies.

L'auteur - Michael Bellomo

Michael Bellomo (Burlingame, CA) holds a Six Sigma Black Belt certification and has worked for the Ares Corporation, a project and risk management firm that works with the Department of Defense, NASA, and the Department of Energy.

L'auteur - Joel Elad

Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.

Sommaire

How Your Company Can Benefit from eBay
- Welcome to the World of eBay
- Evaluating Your Business's Sales Potential
- Research Prices for Your Products
- Compare eBay with Existing Sales Channels
- Cut Costs by Using eBay's B2B Channels
Bring Your Business to eBay
- Lay the Groundwork for Your eBay Identity
- Define How Your Business Will Work
- Prepare an Excellent Auction Listing
- Automate Your Business with Auction-Management Tools
- Refine Your eBay Presence
Integrate Your eBay Business into Your Infrastructure
- Align eBay and Your Current Infrastructure
- Utilizing eBay to Market Your Business
- Leverage Your Brand Online
- Track and Evaluate Your eBay Sales
Grow Your eBay Business
- Grow from Auctions to a Storefront
- Create New Markets
- Expand Your Capabilities
Appendix A: Important Web Links
Appendix B: Glossary of eBay Abbreviations
Appendix C: eBay Business Marketplace Categories

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Janelle Elms, Michael Bellomo, Joel Elad
Parution	21/02/2005
Nb. de pages	314
Format	18,5 x 23
Couverture	Broché
Poids	549g
Intérieur	Noir et Blanc
EAN13	9780072257113
ISBN13	978-0-07-225711-3