e-Merchant
Retail Strategies for e-Commerce
Résumé
Two e-retail examples run throughout the book to illustrate how these principles are put to work. In addition, case studies based on interviews with real-world e-retailers reveal how these principles have been adapted by businesses of all sizes, with a range of markets and products.
Whether you are a Web-based business needing to understand sound retailing concepts or you are working with Web-based retailers and want to understand their businesses from the inside out, e-Merchant integrates traditional retail and e-retail, showing how to survive and thrive.
Contents
- Preface.
- Acknowledgments.
- 1 Introduction.
- 2 Retail Strategy.
- 3 Assortment Planning.
- 4 Merchandising.
- 5 Inventory Management.
- 6 Pricing and Promotion.
- 7 Profitability.
- 8 Vendor Relations.
- 9 Running a Buying Organization.
- 10 The Virtual Real World: E-Tail Case Studies.
- Appendix: Concepts and Resources.
- Glossary of Key Terms.
- Index.
L'auteur - Joanne Neidorf
Joanne Neidorf holds an MBA from Stanford University Graduate School of Business and has worked with internationally known retailers such as Macy's (where she was responsible for over $30 million in annual sales), Gymboree, and The Walt Disney Company. After working as a buyer/category manager for a retail start-up in Sweden, she has returned to the U.S. and joined the merchandising department at DFS Galleria, a global retailer specializing in merchandising to the traveling public. Her buying expertise, coupled with her business analysis background, has also made her an in-demand consultant for Internet start-ups.
L'auteur - Robin Neidorf
Robin Neidorf provides Web-based intelligence to small
and mid-sized organizations through her company, Electric
Muse. Additionally, she provides content analysis,
strategic planning and copywriting services for the Web and
for print media. As a business journalist for nearly ten
years, she has specialized in rendering complex ideas
clearly for a wide variety of audiences. Robin holds an MFA
in creative nonfiction from the Bennington Writing Seminars
and has taught research and writing (creative and
technical) at the University of Minnesota, Hennepin
Technical College and the Bennington Alumni Retreat.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Addison Wesley |
Auteur(s) | Joanne Neidorf, Robin Neidorf |
Parution | 01/05/2001 |
Nb. de pages | 276 |
Format | 18,7 x 23,4 |
Couverture | Broché |
Poids | 650g |
Intérieur | Noir et Blanc |
EAN13 | 9780201721690 |
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