E-Data
Turing Data Into Information with Data Warehousing
Résumé
So it's more critical than ever that executives, managers,
and anyone involved in corporate decision making understand
the fundamentals of data warehousing, and differentiate the
roles it plays in existing business practices as well as
new strategic initiatives. Written especially for these
business professionals, e-Data: Turning Data into
Information with Data Warehousing covers data
warehousing and its surrounding technologies in a
straightforward and engaging way, illustrating how
companies are leveraging their data warehouses to serve a
wide range of business needs.
This book reveals what business people should know about
data warehouse implementation, as well as techniques for
evaluating and justifying new data warehouses and data
marts. In reading this book, you'll find:
- Key data warehousing terms and what they mean
- Emerging database marketing applications that mandate
detailed data
- A primer on data warehouse technologies, as well as a
clear taxonomy of the different analysis types
- Staffing and hiring tips for the data warehouse
development team
- A review of the diverse uses of business intelligence
across different industries
- Questions to ask your vendors and consultants
- A fresh perspective on the politics involved with data
warehouses
- Checklists and success metrics for evaluating data
warehouse effectiveness
- Coming trends in the use of e-data in business
Inspiring real-world case studies and staff profiles
highlight the book, showcasing data warehousing's
"vanguards," companies that have succeeded in achieving
long-term financial and strategic benefits. Included are
Bank of America, Charles Schwab & Co., Qantas Airways,
GTE, Royal Bank of Canada, Sears, and Twentieth Century
Fox.
Fortified with a renewed understanding of data warehousing-the technologies that support it, proper data warehouse development, its role in corporate decision making, and its strategic value-you'll be ready to turn a gold mine of raw data into valuable information that can position your company for market leadership while enhancing customer satisfaction in the bargain!
L'auteur - Jill Dyche
is a partner with Baseline Consulting Group, a specialty
consulting firm focusing on the delivery of business
intelligence solutions across industries. Since 1985 she
has been working with Fortune 1000 companies worldwide to
help align strategic technology initiatives with corporate
business objectives. Jill is a frequent speaker at
technology and marketing conferences, and her articles have
been featured in a variety of publications that comprise
essential-reading for managers: Information Week, Oracle
magazine, Teradata Review, Telephony Magazine, The
Washington Times, and The Chicago Tribune.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Addison Wesley |
Auteur(s) | Jill Dyche |
Parution | 22/02/2000 |
Nb. de pages | 335 |
Format | 18,7 x 23,5 |
Couverture | Broché |
Poids | 551g |
Intérieur | Noir et Blanc |
EAN13 | 9780201657807 |
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