E-commerce without tears

o Changing the way you work

o Assessing your business - the e-dimension

o Building the plan - the e-way

o Accounting in the virtual world

o Consumer issues and concerns 40 Legal issues

o Design considerations

o Technical aspects of e-commerce

o Security issues

o Marketing your e-business

o Day to day e-business management

The insight and forward-thinking that the authors bring to the subject means that if you are ready to make your business e-friendly, this is the onty book you need to get you there!

• Contents
  
• Introduction 1
  
• PART 1
  
• HOW WE GOT TO WHERE WE ARE
  
• 1 In the beginning
  
• Ushering in new business processes
  
• What is e-commerce?
  
• SWOT!
  
• PART 2
  
• GETTING TO GRIPS WITH TRANSITION
  
• Swishing the business models
  
• Intrepid pioneers
  
• Starting blocks
  
• E-commerce rules - some of them golden oldies
  
• Rocks that could block your cyberstream
  
• Coping with legacies
  
• More changed business models
  
• Predictions can be wrong
  
• Changes in communications and distribution charmels
  
• PART 3
  
• GETTING YOUR HOUSE IN ORDER
  
• Cote business issues
  
• People
  
• Who's minding the shop?
  
• Up against the law
  
• Security and risks
  
• Marketing, design and branding
  
• PART 4
  
• BLUE SKIES
  
• Focus on the future
  
• Faster than a speeding bullet
  
• Socio-economic trends and the future role of government
  
• PART 5
  
• FOCUS ON CUSTOMERS AND WHAT THEY REALLY
  
• WANT
  
• CRM-pastits sell-by date
  
• Epilogue
  
• Index