E-Commerce Strategies
Mapping Your Organization's Success in Today's Competitive Marketplace
Résumé
- Understand the business case for implementing an
enterprise e-commerce solution to speed decision making and
improve communication with customers and partners
- Separate e-commerce myths from realities and learn how
to survive e-commerce pitfalls
- Discover various kinds of e-commerce solutions and
select the ones most appropriate for your own
organization
- Find out how to judge the success of an e-commerce
solution
- Choose technology building blocks and best practices
that can help you implement a successful enterprise-wide
e-commerce solution
- Learn about the Microsoft® e-commerce strategy, platforms, and technologies, and how they can help you connect more efficiently with your customers and partners. Discover how to launch an e-commerce solution that takes advantage of Microsoft products you may already be using
Table of contents
- Part I: Everything
- Chapter 1: Go Online or Go Out of Business'
- Chapter 2: E-Commerce in Action: Reality and Myth
- Chapter 3: The E-Commerce Obstacle Course
- Chapter 4: Measuring Success
- Part II: E-Cornmerce Business Solutions
- Chapter 5: E-Commerce Building Blocks
- Chapter 6: E-Commerce Site Essentials
- Chapter 7: E-Commerce Best Practices
- Chapter 8: Brand Management Strategies
- Part III: The Microsoft Total E-Cornmerce
Solution
- Chapter 9: Microsoft's E-Commerce Strategy
- Chapter 10: Microsoft's E-Commerce Platform
- Chapter 11: Web Portals
- Chapter 12: Partnering
Part IV: Appendixes
- Appendix A: References
- Appendix B: Web Site References
- Appendix C: Microsoft E-Commerce Product and Services Briefs
L'auteur - Charles Trepper
With a reputation for understanding the complex
intricacies surrounding the information technology
industry, Chuck Trepper is a national consultant and
writer specializing in electronic commerce. He's also a
frequent speaker in the areas of e-commerce, Internet
Shopping and Web-Based Software Development. Mr. Trepper is
the Information I/S Education Columnist for Application
Development Trends Magazine, and the author of several
books including Training for Software
Rollouts.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Microsoft Press |
Auteur(s) | Charles Trepper |
Parution | 15/02/2000 |
Nb. de pages | 368 |
EAN13 | 9780735607231 |
Avantages Eyrolles.com
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse