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e-Business & e-Commerce for Managers
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e-Business & e-Commerce for Managers

e-Business & e-Commerce for Managers

Paul J. Deitel, Harvey M. Deitel, Steinbuhler

794 pages, parution le 08/01/2002

Résumé

Terminology, chapter summaries, self-review exercises and answers, exercises Internet and World Wide Webresources sections with URLs of important Web sites Challenging projects that encourage students to visit and analyze key Web sites A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web), XML (eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting XML-encoded data).

e-Business & e-Commerce for Managers is the centerpiece of a complete family of resources for teaching and learning e-Business & e-Commerce, including companion Web sites.

Contents

  1. INTRODUCTION.
  2. CONSTRUCTING AN E-BUSINESS.
  3. E-BUSINESS AND E-COMMERCE.
  4. INTERNET MARKETING.
  5. LEGAL, ETHICAL, SOCIAL AND GLOBAL ISSUES.
  6. E-BUSINESS AND E-COMMERCE CASE STUDIES.
  7. APPENDICES.

Glossary.

Index.

L'auteur - Paul J. Deitel

Paul J. Deitel, Executive Vice President of Deitel & Associates, Inc., is a graduate of the Massachusetts Institute of Technology's Sloan School of Management where he studied Information Technology. Through Deitel & Associates, Inc. he has delivered Internet and World Wide Web courses and programming language classes for industry clients including Compaq, Sun Microsystems, White Sands Missile Range, Rogue Wave Software, Computervision, Straws, Fidelity, Cambridge Technology Partners, Lucent TecItnologies, Adra Systems, Entergy, CableData Systems, NASA at the Kennedy Space Center, the National Severe Storm Laboratory, IBM and many other organizations. He has lectured on for the Boston Chapter of the Association for Computing Machinery, and has taught satellite-based courses through a cooperative venture of Deitel & Associates, Inc., Prentice Hall and the Technology Education Network. He and his father, Dr. Harvey M. Deitel, are the world's best-selling Computer Science textbook authors.

Autres livres de Paul J. Deitel

L'auteur - Harvey M. Deitel

Dr. Harvey M. Deitel, CEO of Deitel & Associates, Inc., has 40 years in the computing field including extensive industry and academic experience. He is one of the world's leading computer science instructors and seminar presenters. Dr. Deitel earned B.S. and M.S. degrees from the Massachusetts Institute of Technology and a Ph.D. from Boston University. He has 20 years of college teaching experience including earning tenure and serving as the Chairman of the Computer Science Department at Boston College before founding Deitel & Associates, Inc. with his son Paul J. Deitel. He is author or co-author of several dozen books and multimedia packages and is currently writing many more. With translations published in Japanese, Russian, Spanish, Elementary Chinese, Advanced Chinese, Korean, French, Polish and Portuguese, Dr. Deitel's texts have earned international recognition. Dr. Deitel has delivered professional seminars internationally to major corporations, government organizations and various branches of the military.

Autres livres de Harvey M. Deitel

Caractéristiques techniques

  PAPIER
Éditeur(s) Prentice Hall
Auteur(s) Paul J. Deitel, Harvey M. Deitel, Steinbuhler
Parution 08/01/2002
Nb. de pages 794
Format 18,5 x 24
Couverture Broché
Poids 1353g
Intérieur 2 couleurs
EAN13 9780130323644

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