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e-Business

e-Business

Roadmap for success

Ravi Kalakota

374 pages, parution le 15/07/1999

Résumé

This book is a must-read for any company who has not completely reinvented itself since the Internet exploded onto the business world a few years ago.

--Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley Partners

This is the first book on e-business to combine a clarity of vision that will help you to appreciate the true significance of e-business, with a rigorous roadmap for reinventing your business design. If you want to avoid being blindsided by your competition, you must make this book required reading in your organization.

--Mohanbir Sawhney, Tribune Professor of Electronic Commerce and Technology, Kellogg Graduate School of Management, Northwestern University

As e-commerce solutions, enterprise applications, and business models converge in new ways, a tidal wave of change is transforming industries, redefining competitive strategies, and annihilating traditional thinking. To survive and thrive in the e-commerce world, all companies--from established industry leaders to feisty upstarts--are remaking themselves into lean, mean e-business machines that serve, delight, and retain customers better than ever before.


How do they do it? Not with new products or innovative technology, but with superior e-business designs. Startups like Amazon.com and some nimble incumbents, such as Cisco, have each created an e-business design by which they serve customers, differentiate their supply chains, integrate their selling chains, procure products, and nurture relationships.


e-Business: Roadmap for Success illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught--uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.


Table of Contents


Foreword

Preface

Moving from e-Commerce to e-Business
What Makes This Book Different?
Who Should Read This Book?
How This Book Is Organized
Acknowledgments

Chapter One: From e-Commerce to e-Business


Linking Today's Business with Tomorrow's Technology
e-Business = Structural Transformation
e-Business Requires Flexible Business Designs
Challenge Traditional Definitions of Value
Define Value in Terms of the Whole Customer Experience
e-Business Communities: Engineering the End-to-End Value Stream
Integrate, Integrate, Integrate: Create the New Techno-Enterprise
Needed: A New Generation of e-Business Leaders
Memo to the CEO

Chapter Two: e-Business Trend Spotting


Increase Speed of Service: For the Customer, Time Is Money
Empower Your Customer: Self-Service
Provide Integrated Solutions, Not Piecemeal Products
Integrate Your Sales and Service: Customization and Integration
Ease of Use: Make Customer Service Consistent and Reliable
Provide Flexible Fulfillment and Convenient Service Delivery
Contract Manufacturing: Become Brand Intensive, Not Capital Intensive
Learn to Outsource: You Cannot Be Good at Everything
Increase Process Visibility: Destroy the Black Box
Learn the Trends in Employee Retention
Integrated Enterprise Applications: Connect the Corporation
Meld Voice, Data, and Video
Multichannel Integration: Look at the Big Picture
Wireless Applications Enter the Mainstream
Middleware: Supporting the Integration Mandate
What Is Common to All These Trends?
Memo to the CEO

Chapter Three: Think e-Business Design, Not Just Technology


Constructing an e-Business Design
The First Step of e-Business Design: Self-Diagnosis
The Second Step of e-Business Design: Reversing the Value Chain
The Third Step of e-Business: Choosing a Narrow Focus
Case Study: Service Excellence at American Express
Case Study: Operational Excellence at Dell Computer
Case Study: Continuous Innovation at Cisco Systems
Business Design Lessons Learned
Memo to the CEO

Chapter Four: Constructing the e-Business Architecture


Why Is Application Integration Important?
The New Era of Cross-Functional Integrated Apps
Integrating Application Clusters into an e-Business Architecture
Aligning the e-Business Design with Application Integration
Memo to the CEO

Chapter Five: Customer Relationship Management: Integrating Processes to
Build Relationships


Why Customer Relationship Management?
Defining Customer Relationship Management
Organizing around the Customer: The New CRM Architecture
Supporting Requirements of the Next-Generation CRM Infrastructure
Organizational Challenges in Implementing CRM
Next-Generation CRM Trends
Building a CRM Infrastructure: A Manager's Roadmap
Memo to the CEO

Chapter Six: Selling-Chain Management: Transforming Sales into
Interactive Order Acquisition


Defining Selling-Chain Management
Business Forces Driving the Need for Selling-Chain Management
Technology Forces Driving the Need for Selling-Chain Management
Managing the Order Acquisition Process
Cisco and Selling-Chain Management
Elements of Selling-Chain Infrastructure
The Custom Foot: Transforming Shoe Sales with Technology
Memo to the CEO

Chapter Seven: Enterprise Resource Planning: The e-Business Backbone


Why Is Management Willingly Paying Millions for ERP Suites?
ERP Decision = Enterprise Architecture Planning
The COTS ERP That Keeps on Ticking: The SAP Juggernaut
ERP Usage in the Real World
ERP Implementation: Catching the Bull by the Horns
The Future of ERP Applications
Memo to the CEO

Chapter Eight: Supply Chain Management: Interenterprise Fusion


Defining Supply Chain Management
Basics of Internet-Enabled SCM: e-Supply Chain 101
Basics of Internet-Enabled SCM: e-Supply Chain 201
e-Supply Chain Fusion: e-Supply Chain 301
e-Supply Chain Fusion Management Issues
The Future: e-Supply Chains in 200X
Supply Chain Management: A Manager's Roadmap
Memo to the CEO

Chapter Nine: e-Procurement: The Next Wave of Cost Reduction


Structural Transition: From Isolated Purchasing to Real-Time Process
Integration
Why Is Procurement a Top-Management Issue?
Operating Resource Procurement at Microsoft: MS Market
Procurement Business Problem: Lack of Process Integration
Next-Generation Integrated Procurement Applications
Elements of Buy-Side e-Procurement Solutions
Buy-Side Applications for the Procurement Professional
Elements of Sell-Side e-Procurement Solutions
The e-Procurement Manager's Roadmap
Memo to the CEO

Chapter Ten: Knowledge-Tone Applications: The Next Generation of Decision Support Systems


Knowledge Apps: Why They Are Important
Knowledge Tone Is an Application Framework
Emerging Classes of Knowledge-Tone Applications
Knowledge-Tone Usage in the Real World
Tech Trends Driving Knowledge-Tone Framework Investments
Elements of the Knowledge-Tone Architectural Framework
Core Technologies: Data Warehousing
Enabling Technologies: Online Analytical Processing
A Roadmap to Knowledge-Tone Framework
Memo to the CEO

Chapter Eleven: Developing the e-Business Design


The Challenges of e-Business Strategy Creation
Roadmap to Moving Your Company into e-Business
Phase 1: Knowledge Building
Phase 2: Capability Evaluation
e-Business Design in Action: The Case of E*TRADE
Memo to the CEO

Chapter Twelve: Translating e-Business Strategy into Action


e-Business Blueprint Creation Is Serious Business
Basic Steps of e-Business Blueprint Planning
Doing the Right Projects: A Prioritization Blueprint
Putting It All Together: The e-Business Blueprint Case
Key Elements of a Business Case
Communicate, Communicate, Communicate
e-Business Project Planning Checklist
Doing the Projects Right: An Execution Blueprint
Why e-Business Initiatives Fail
Memo to the CEO
Endnotes

Index

L'auteur - Ravi Kalakota

is the Xerox Assistant Professor of Information Systems in The William E. Simon Graduate School of Business Administration at the University of Rochester. His recent research interests are problem-solving in manufacturing and customer service, and effective creation, dissemination and manipulation of information in organization processes.

Caractéristiques techniques

  PAPIER
Éditeur(s) Addison Wesley
Auteur(s) Ravi Kalakota
Parution 15/07/1999
Nb. de pages 374
Format 18,5 x 23,3
Poids 650g
EAN13 9780201604801

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