Data Mining Explained
A Manager's Guide to Customer-centric Business Intelligence
Rhonda Delmater, Monte Hancock
Résumé
Data Mining Explained helps technically-proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained describes how companies in general and those in key vertical markets can design and build effective technical marketing and sales strategies and operations using data mining.
Contents
- Chapter 1: Data Mining as part of your Customer Relationshiop Management (CRM) Strategy Can Enhance Your Competitive Position
- Chapter 2: Data Mining Can Enhance Your Products and Services
- Chapter 3: Data Mining Can Solve Your Most Difficult Problems
- Chapter 4: Developing Your Data Mining Strategy
- Chapter 5: The Information TeChapter nology of Data Mining
- Chapter 6: The Science of Data Mining
- Chapter 7: Developing a unified set of business intelligence tools
- Chapter 8: Cross:Domain Management Chapter 9: Data Mining in Vertical Industries
- Chapter 10: Data Mining in Retail
- Chapter 11: Data Mining in Insurance
- Chapter 12: Data Mining in Banking & Finance
- Chapter 13: Data Mining in Health Care
- Chapter 14: Data Mining in Telecommunications
- Chapter 15: Data Mining in Government
- Chapter 16: Data Mining Project Management
L'auteur - Rhonda Delmater
Rhonda Delmater is a Principal of Computer Science Innovations, Inc., in Melbourne, Florida. She is a consultant, author, and conference speaker on data mining technologies, and has been Program Manager of numerous data mining development efforts.
L'auteur - Monte Hancock
Monte Hancock is a Principal and Chief Scientist of Computer Science Innovations, Inc., in Melbourne, Florida. He is a consultant, author and conference speaker on the mathematics of data mining technologies. He is on the Distance Learning Faculty in mathematics at the University of Florida, and has been on the adjunct faculty in mathematics at Rollins College since 1985.
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Digital Press |
Auteur(s) | Rhonda Delmater, Monte Hancock |
Parution | 01/01/2001 |
Nb. de pages | 392 |
Format | 17,7 x 23,5 |
Couverture | Broché |
Poids | 663g |
Intérieur | Noir et Blanc |
EAN13 | 9781555582319 |
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